
A booking flow that clinics could finally recommend
Rebuilding an appointment booking flow used by 90 clinics, with accessibility as a procurement requirement.
Booking completion up from 52% to 84%
Interface design for products with real constraints. Dense data, regulated copy, and users who did not choose your software and cannot switch.
Consumer design advice rarely survives contact with a professional tool. A dispatcher looking at four hundred rows does not want generous whitespace; they want density, keyboard shortcuts and a table that never reflows.
So we design for the job. That usually means fewer decorative decisions, tighter type scales, and a great deal of attention to states: loading, empty, error, partially permitted, and the one nobody documented.
Interviews, analytics, support tickets and a walkthrough of the current product with the people who support it.
1 to 2 weeksInformation architecture, wireframes for the critical journeys, and one round of usability testing on a rough prototype.
2 weeksTypography, colour, spacing and components as tokens, with light and dark treatments where the product needs them.
2 weeksAnnotated flows, component documentation and working sessions with the engineers who will build it.
1 week
Rebuilding an appointment booking flow used by 90 clinics, with accessibility as a procurement requirement.
Booking completion up from 52% to 84%

A shared identity and component system for three product teams that had drifted apart over six years.
40% faster feature delivery across three teams
A 30 minute call is usually enough to tell whether we are the right studio for the problem. No pitch deck, no obligation.