Branding

We are not a brand agency and do not pretend to be one for consumer launches. What we do well is identity for companies selling to other companies, where the job is credibility rather than cultural relevance.

That work is mostly subtraction: fewer colours, one typeface used properly, and a clear sentence about what the company does that everyone in the company can repeat without looking it up.

What you get

Credibility with procurement Enterprise buyers read inconsistency as risk. A coherent identity across proposal, site and product removes an objection you never hear.
Words as well as marks Positioning, tone of voice and the twelve phrases your team repeats. Most brand failures are verbal, not visual.
Assets, not a presentation Optimised logo files, a type scale, tokens in code, document and slide templates. Everything usable the week it lands.
Durable rather than fashionable We design so the identity still works in five years, which means restraint and a small number of decisions applied consistently.

How we work

Position
Interviews with sales and customers, a competitive scan, and agreement on what the company is claiming.
1 to 2 weeks
Verbal identity
Positioning statement, tone of voice with examples, naming conventions and boilerplate copy.
1 week
Visual identity
Two directions, then refinement of one: wordmark, type, colour, layout principles and photography direction.
2 to 4 weeks
Roll out
Asset production, templates, design tokens and a short guideline document people will actually open.
1 to 2 weeks